Tips on success, from Scott Adams

Thoughts on success and failure, from cartoonist/philosopher Scott Adams:

I heard a useful rule about predicting success during my (failed) attempt at creating a hit Dilbert animated TV show. While watching the Dilbert pilot being tested on a focus group, an experienced executive explained to me the most non-intuitive way to predict success. Since then I’ve observed it to be true a number of times. It goes like this:

If everyone exposed to a product likes it, the product will not succeed.

The reason that a product “everyone likes” will fail is because no one “loves” it. The only thing that predicts success is passion, even if only 10% of the consumers have it. (…)

If you plan to try 10 things, knowing 9 will fail, do things that won’t kill you in the process. I prefer challenges where the worst case scenario is that I’m embarrassed or tired, as opposed to bankrupt or dead. And I prefer challenges where the upside potential is unlimited even if unlikely. But those are personal choices. I find it easy to shrug off failure, so failing 90% of the time works for me.

(Source: Dilbert blog, via The New Shelton Wet/Dry)